Tips for marketing

Share your Chronolog project with your community across marketing channels. Below are a few ideas for spreading the word, with examples from other organizers who have been successful. 

1. Share as a Social Media Post

Make it easy for people to find and participate in your project. Try a post like:

Be part of the story! Visit our Chronolog station at [location] and help us document [project’s focus] over time.

Need inspiration? See how CREW Land & Water Trust guides visitors through their Chronolog photo station with a step-by-step photo series on Instagram.

2. Create a Quick Video 

Short videos explaining your project’s goals get great engagement on social media. Consider answering:

• What is Chronolog, and what are you monitoring?
• Why is community science important to your organization?
• How can people find and participate at your station(s)?

See how other organizers have done it! Like Martha Brabec, Restoration Specialist at Boise Parks and Recreation, and Brooke Hiller, Restoration Coordinator at Friends of the St. Clair River, on our Instagram and Facebook:

For tips on how to turn your Chronolog photos into a seamless timelapse video, see: https://docs.chronolog.io/article/32-create-a-timelapse-video

3. Put Up a Flyer

Catch visitors’ attention at trailheads, visitor centers, and nature centers. See below for an example of a trailhead flyer directing visitors to your Chronolog.

Adapt and customize our template in Canva—just create a Canva account, then click File > Copy to customize the design.

4. Write a Blog Post

Want tips? Visit our help page here: https://docs.chronolog.io/article/30-write-a-blog

5. Alert your City Council

One organizer (STT) notified their local City Council after installing their Chronolog stations, primarily as a heads-up in case any questions arose around privacy or public equipment. What they didn't anticipate: local news outlets routinely monitor council agendas for feel-good community stories, and the Chronolog installation caught their attention immediately. By the end of that week, the organizer had completed four TV, radio, and print interviews.

It's worth letting your local council know your stations are up. Not as a promotional move, but simply to keep the right people informed. You may be pleasantly surprised by what follows.