Write a press release

A press release is a powerful tool for spreading the word about your Chronolog project and rallying your community to participate. They may even lead to local media coverage. A well-crafted press release can highlight why your organization values community science, what Chronolog enables you to accomplish that might not have been possible otherwise, and what you hope to learn from the data collected.

Check out this great example from the Stone Living Lab, and a suggested template below.

[Project Name] Tracks Environmental Change in [Location]

FOR IMMEDIATE RELEASE

[Date]

Contact: [Your Name]

[Your Email] | [Your Phone]

[Your Website or Social Media]

[City, State] – A new Chronolog project at [Location] invites visitors and community members to help track environmental changes over time. By participating, the public contributes to a crowdsourced timelapse that helps scientists, conservationists, and educators monitor and understand ecological shifts in [specific landscape or ecosystem].

“Our goal is to make environmental monitoring accessible and engaging for everyone,” said [Your Name], [Your Title]. “Each photo submitted helps create a powerful visual record that can inform conservation efforts for years to come.”

The Chronolog station is located at [specific location]. Visitors simply use their smartphone to take a photo, email it to the project, and instantly contribute to an ongoing timelapse showing how the landscape evolves. The resulting timelapse will show [specific ecological change you’re looking at] over time.

For more information, visit [Chronolog project link].

Here’s a link to Chronolog’s logo: https://drive.google.com/file/d/1QzJ2wMV3lORc9m3RjBUPbIlBaCFotdWK/view?usp=sharing 

Here’s a link to some stock images of Chronologs: https://drive.google.com/drive/folders/1Pu49LGrsmT4oPqETtmwROVkuR9MSLeVR?usp=sharing